Clear VisionWe often describe strong leaders as visionaries. Why? Because they can see their future and where they will lead their companies. A Vision isn’t just a statement to post on the website: it’s not just words—it’s a picture, the ability to see where you’re going and how you’re going to get there.

There are times in which many software companies don’t have a clear vision of what they are, where they’re going, or how they’re going to get there. This lack of clarity and vision can come at any time in a company’s lifecycle: during the start-up phase, after a milestone product release, after reaching a key revenue goal, after many years of following an old vision, or after a sudden market shift.

If a leadership team doesn’t have a clear and common vision, they will be ineffective. A Vision isn’t just a catch phrase for the website or a business plan checklist item. A vision is the ability to see what you want. How can you get what you want if you can’t see it?

Using the Prosperity Mosaic planning process, Artha Communications helps teams envision and articulate prosperity goals as the foundation for strategic and tactical planning, execution, and measurement.

Is Your Vision Clear?

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