Wealth—whether defined by revenue or profits—is typically not the only goal of companies. Companies seek to innovate, to serve the marketplace, and their shareholders with value, to develop employees, and to contribute to their communities. Prosperity incorporates not only a career and material wealth, but also health and wellness, pleasure in what we do, and a connection with what’s in our core. How prosperity is defined varies for every individual and company. Companies want not just wealth; they want to prosper.
Artha (pronounced art-ha) is the ancient Sanskrit word for wealth, one of the four ancient goals of life. Artha Communications is dedicated to helping clients envision, plan for, and embody their version of Prosperity. Consider a modern view of the ancient goals of life, which apply to each of us as individuals as well as to organizations:
- Career or vocation (dharma): The foundational goal, established by the ancient Vedic culture thousands of years ago, is work that is sustaining and fulfilling.
- Wealth (artha): Once we have established a vocation that can sustain us, we can build wealth. For companies, this could be revenue, billable goals, profits, stockholder value.
- Health and wellness (arogya): promoting the health and wellness of employees is an effective means for attracting and retaining the right employees, reducing illness-related costs, and improving the overall performance of your company.
- Pleasure (kama): The ancient Vedic culture recognized the importance of pleasure as a key goal of life; The United States founding fathers endorsed this by including the pursuit of happiness in the Declaration of Independence. When thinking about your company, think about pleasure. Yes, work is challenging and can be complex and difficult. But life is too short and we spend too many hours at our jobs not to find pleasure in our work!
- Spirit (moksha): The ultimate goal according to the ancients was spiritual liberation, freeing ourselves of all that is false to unite with Universal Spirit, the Divine. As an organization, what’s at your core? When all the exterior stuff is pulled away: what’s your true nature and passion? Is it new technology, successful customer deployments, the best user interfaces, developing talent…what is your passion? As individuals and organizations, we are most effective when we’re passionate. As a leader, how does your passion and connection with Spirit inspire your organization?
How a prosperity is defined varies for every company. How do you define success? What is Prosperity to you?